Jouw buurt, jouw data - research game

Jouw buurt, jouw data

Jouw buurt, jouw data (Your neighbourhood, your data) is the Centre for BOLD Cities' research game (or gamified survey), designed to gain insights in the data awareness of Dutch citizens. At the same time, the game serves to increase this awareness. The game was developed as the 2018 national public research project for the Weekend van de Wetenschap (Science Weekend). In Jouw buurt, jouw data, participants go on a virtual data walk, during which they show what they know and how they feel about collecting (personal) data in public spaces.

The game

Jouw buurt, jouw data is set up as a 'gamified survey', an innovative research approach that combines low-key gameplay with survey questions that can be used for research. In the game, players go on a 'virtual data walk' in a fictional town. With a combination of questions, assignments and mini games in various parts of this town, players reveal what they know about smart technologies and data collection, while other parts of the game ask participants about their opinions and actions. In doing so, players compose a 'privacy profile', which is shown to them at the end of the game and provides them with feedback on the 'data points' they encountered along the way. Jouw buurt, jouw data therefore contributes to public awareness and data literacy, as well as providing the BOLD Cities research team with valuable information on how the general public perceives the topic of (personal) data collection. This information will be used to conduct further research.

The team

The Centre for BOLD Cities has assembled a dedicated team for setting up this project, consisting of the Centre's academic director Liesbet van Zoonen, Emiel Rijshouwer (Erasmus University), Els Leclercq (TU Delft) and Luuk Schokker (BOLD Cities' executive manager). For illustration and game development, the BOLD Cities team paired up with Rotterdam-based design and technology firm WEAREREASONABLEPEOPLE. The project is co-sponsored by the municipality of Rotterdam.


The project team has collected its initial results and recommendations in a publication that is now accessible online. The publication is currently only available in Dutch, but it will be translated on short notice. Physical copies are available upon request.

Jouw buurt, jouw data in the media

The research game and its (preliminary) outcomes have been featured in a number of national and regional media outlets, specifically in and around the Weekend van de Wetenschap and on the European Day of Privacy:

Newspapers and online news media